RESOURCES
KNOWLEDGE THAT FUELS CHANGE
At the Vegan and Animal Rights Conference, we believe that knowledge should be accessible—not just during the event, but all year round. Our mission is to strengthen the movement by making key insights, strategies, and discussions available for activists to learn from, revisit, and build upon. Whether you're new to activism or a seasoned advocate, our mini-series and past recordings are here to educate, inspire, and empower you.
Mini-Series
📢 The Unknown Truth About Pigeons – Sue Joyce (Little Green Pigeon), shines a light on Britain's most commonly seen bird - is also one of its most exploited. Learn how pigeons are mistreated and what we can do to help.
🐷 Inside Project Pig – Ayrton Cooper, Campaigns Manager at Animal Justice Project, shares insights into their latest campaign, Project Pig—covering investigations, lobbying efforts, and the fight for farmed pigs.
📺 Ending Meat & Dairy Advertising – Nicola Wilks, Co-Director of Adfree Cities, exposes how corporate advertising fuels meat and dairy consumption while hiding the reality of industrial animal farming. Learn how we can challenge misinformation and work towards a ban on meat advertising.
🧠 The Science of Persuasion: Animal Freedom Messaging – How can we frame animal rights in a way that makes people more receptive to change? Dr. Rob Udale, a researcher at Animal Think Tank, shares findings from public research into messaging, barriers, and how to make advocacy more impactful.
🐾 Digital Mobilisation for Animal Rights: Join John Braid (Animal Justice Project), a digital strategist with nearly a decade in the charity sector, to explore how values-based digital tools can attract supporters and drive impactful animal rights campaigns.
🗣 Transforming Advocacy Through Language – Natalie Braine, Narrative Lead at Animal Think Tank, explains how small shifts in language and framing can make a big impact. Using five powerful strategies, we can shape how people perceive animal rights and amplify our message effectively.